We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV. Like the computer and mobile markets, a similar dynamic is happening with the big screen TV where only a small number of highly competitive platforms will exist.
The Roku OS
All Roku enabled products run the Roku OS. Developers can release a streaming channel or piece of content worldwide that is delivered to millions of devices, including Roku players, Roku® Streaming Sticks™ and Roku TVs. Our content partners publish a wide variety of new streaming channels each week for our users' enjoyment.
Roku Streaming Players
Roku shipped the first player to stream Netflix to the TV in 2008, as well as the first streaming media stick in 2012. Today we sell millions of Roku® Streaming Sticks™ and other Roku players across North America and Europe.
Roku TV™
As of December 2016 Roku TV holds approximately 13% smart TV market share in the U.S., up from 8% in December 2015. Co-branded Roku TV models are manufactured and sold by several large global TV OEM licensees—including Element, Hisense, Hitachi, Insignia, Sharp, and TCL—who use our smart TV reference design and the Roku OS. Roku TVs provide a modern, simplified TV interface that integrates the benefits of the Roku streaming platform with traditional TV functions while also bringing the TV experience into the modern age. Roku TVs are available in many different screen sizes at major retailers including Walmart, Costco, Amazon and Best Buy.
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